Launching UltraTech Cement, the new name of L&T Cement, in Mumbai today, Mr. Kumar Mangalam Birla, Chairman, UltraTech Cement Ltd, stated that "nothing has changed except the name. So essentially what was earlier L&T cement, now transforms into UltraTech Cement".

"In the cement sector, the erstwhile L&T Cement brand was indeed a much admired brand. I am confident this transition to UltraTech Cement will only help strengthen it further. Fundamentally, the quality, the technology, the plants and the people will remain unmatchable."

UltraTech Cement will continue to be manufactured in state-of-the-art plants at Kovaya and Jaffarabad in Gujarat, Awarpur in Maharashtra, Hirmi in Chattisgarh and Tadipatri in Andhra Pradesh. Likewise, they will continue to be supported by the grinding units at Durgapur, Jharsaguda, Aarkonam, Magadalla and Ratnagiri, and the packing terminals at Mangalore, Mumbai and Sri Lanka. "Excellent product quality and customer care will remain the hallmark of UltraTech," averred Mr. Birla.